I don’t sell workouts. I build players.. For professionalism.

Hi, I Am Coach Ahmed Zidan

After training hundreds of individuals and players, and thousands of hours of fieldwork, filled with experiences, encouragement, and support,
a defining moment arrived in my athletic journey: my selection as the fitness coach for the Egyptian national football team, U-17 (2007-born).

It was a turning point… not just in my career as a coach, but in my entire perspective on football itself.
What a magnificent, complex, heart-capturing sport it is… and how stubborn it is in accepting new successes!

When you work closely with players from a storied national team, and live with them through the details of pressure, ambition, fear, hope, and despair, you realize that football isn’t just effort on the field, an analytical studio, or an enthusiastic commentator.

Football is a complete mental, physical, psychological, and life experience, and that was the core idea behind “Building the Player.”

I saw players with golden skills… but unaware of their own worth.
A bit of awareness, a bit of guidance… could have put them on the path to professionalism, and their value would’ve been much higher. But their problem was that they were lost, confused, unsure where to even begin.

And that’s when I realized my true role wasn’t just to give them exercises, but to stand with them as a mentor and guide,
helping them build a complete professional system… and giving them the strength to implement it.

The goal isn’t just a skilled player… but a player who is mentally and physically professional and life-ready,
before being a professional player in a club or a league.

I also realized my role wasn’t just with the player… but with their parents, their family, and the home that shelters them.
Because the journey to professionalism in football starts with a clear plan… and everyone has a role to play in it.

And that’s where my real mission began:
I don’t sell workout. I build players… For professionalism.

72+

Programs & Trainings

10+

Daily Customers

20+

Years Of Field Experience

1000+

Players Trained

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